CES Calculator

Calculate your Customer Effort Score (CES) to measure how easy it is for customers to interact with your product or service.

CES uses a 1-7 scale where 1 = Very Low Effort and 7 = Very High Effort. Lower scores are better.

Survey Responses
Enter responses for each effort level (1 = Very Easy, 7 = Very Difficult).
Your CES Score
Average customer effort (lower is better).
4.14
High Effort
Frustrating experience
1 (Easy)7 (Hard)
Effort Distribution
Breakdown by effort level.
Total Responses
130
Low Effort (1-3)
30.8%
Neutral (4)
30.8%
High Effort (5-7)
38.5%
View our other tools

Understanding CES

Customer Effort Score measures friction in customer experiences. Research shows reducing effort is a stronger predictor of loyalty than increasing satisfaction.

CES Benchmarks

  • 1-2 — Excellent, effortless experience
  • 2-3 — Good, easy interactions
  • 3-4 — Fair, some friction present
  • 4+ — Poor, frustrating experience

How to Reduce Effort

  • Simplify processes and reduce steps.
  • Improve self-service options.
  • Reduce wait times and response delays.
  • Train staff to resolve issues on first contact.