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Customer Metrics

Measure acquisition efficiency, activation, retention, and customer value.

Churn calculator

Calculate customer and revenue churn rates.

NPS calculator

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Compute Net Promoter Score by cohort.

CAC

Determine cost to acquire a customer.

CLTV/CAC Ratio

Compare lifetime value to acquisition cost.

Activation Rate

Measure onboarding completion rate.

Retention Rate

Measure user retention between periods.

Customer Cohorts

Analyze retention and engagement over time.

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