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Customer Metrics
Customer Metrics
Measure acquisition efficiency, activation, retention, and customer value.
A
Activation Rate
Measure onboarding completion rate.
C
CAC
Determine cost to acquire a customer.
Churn calculator
Calculate customer and revenue churn rates.
CLTV/CAC Ratio
Compare lifetime value to acquisition cost.
Customer Cohorts
Analyze retention and engagement over time.
N
NPS calculator
New
Compute Net Promoter Score by cohort.
R
Retention Rate
Measure user retention between periods.