B2B
Feedback Management for B2B
B2B product owners lose deals when a high-ARR account feels unheard. Featul gives those accounts a private board, lets you weight requests by ARR, and keeps sales aligned with a public roadmap instead of side promises.
The challenge
Common friction points this use case is built to solve.
High-value customers feel unheard
A $200k customer asks in a QBR while forty free-tier users upvote something else. Without ARR on the request, the board lies.
Sales team promises features without checking
Sales commits a date in a deck that product never saw, then support inherits the angry thread.
Loss of key accounts due to missing features
Missing a must-have for one logo can wipe more ARR than a hundred small votes would ever represent.
How Featul helps
A clearer workflow from feedback intake to shipped updates.
Private boards for key accounts
Private boards keep strategic accounts from dumping sensitive requests on a public voting wall.
Weight votes by MRR/ARR (Integration)
Attach ARR to posts so roadmap scoring reflects revenue at risk, then check the number with the ARR calculator.
Manual status updates for sales enablement
Status updates on the roadmap give sales a URL instead of a screenshot from last quarter’s deck.
B2B
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